Yahoo Releasing Inactive User IDs

Yahoo's Announcement

Yahoo announced yesterday that they will be releasing user IDs that haven’t been accessed in over 12 months and making those user IDs available for someone else to register. Additionally, Yahoo announced a policy that user IDs will be released after 12 months of inactivity moving forward. So Yahoo users who don't log into their accounts in 12 months will lose their user ID.

So, how are we making these Yahoo! IDs available? We’re freeing up IDs, that have been inactive for at least 12 months, by resetting them and giving them a fresh start. In mid July, anyone can have a shot at scoring the Yahoo! ID they want. In mid August, users who staked a claim on certain IDs can come to Yahoo! to discover which one they got.

Users have until July 15th to sign into their accounts and retain their user IDs.

Impact to Email Senders

What does this mean to email senders? The most important thing to consider here is that if you are mailing someone who no longer uses their Yahoo account, come August your message may no longer be reaching the intended recipient. We're reaching out to Yahoo to get more specifics about how they will be implementing this, particularly whether mail to these user IDs will bounce at any point. Once we have more detail, we will post specific recommendations to the blog. 

minute read

Popular stories

Products

BriteVerify

BriteVerify email verification ensures that an email address actually exists in real-time

DemandTools

The #1 global data quality tool used by thousands of Salesforce admins

Everest

Insights and deliverability guidance from the only all-in-one email marketing solution

GridBuddy Cloud

Transform how you interact with your data through the versatility of grids.

Return Path

World-class deliverability applications to optimize email marketing programs

Trust Assessments

A revolutionary new solution for assessing Salesforce data quality

Solutions

Validity for Email

Increase inbox placement and maximize subscriber reach with clean and actionable data

Validity for Data Management

Simplify data management with solutions that improve data quality and increase CRM adoption

Validity for Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time