Who Is Validity? Why Should You Get to Know Us?

The company name might be new to you, but our feature-rich data integrity solutions, like DemandTools, aren’t! So, who is Validity, and why should you get to know us? Here are just some of the reasons we should connect!

Confidence In Your Data

In today’s data-driven business environment, the performance and overall success of an organization is inextricably linked to the quality of the data it uses. This means it’s more important than ever for businesses to implement the best data quality tools and strategies to help them establish and maintain a higher level of data integrity.

At Validity, we are on a mission to strengthen our data integrity platform and leverage our knowledge, experience, and technology to support you in your efforts and give you confidence in your data. One of the ways we’re doing this is through strategic acquisitions.

Robust Data Quality Management Solutions

Following a significant investment in Validity by Silversmith Capital Partners, a Boston-based growth equity firm, Validity acquired CRMfusion in April 2018. CRMfusion has long been one of the most respected providers of data quality software products that integrate with Salesforce, the world’s #1 customer relationship management (CRM) platform.

Data admins worldwide count on the following data cleansing and management tools, which are now part of the Validity platform:

  • DemandTools – The #1 global data quality tool trusted by thousands of satisfied Salesforce administrators with modules that deduplicate, cleanse, standardize, and more
  • DupeBlocker – This popular real-time deduplication tool runs within Salesforce and helps to manage and stop duplicates before they enter a database
  • PeopleImport – Considered the ultimate tool for importing lists such as purchased lists or trade show data, PeopleImport supports the mass import of Accounts, Leads, and Contacts into your database, prevents dupes in the process, and allows additional marketing functions to take place at the same time, such as campaign and task assignments

Improved Marketing and Sales ROI

Shortly following its first acquisition, Validity acquired BriteVerify in May. BriteVerify is a market-leading email verification network.

With BriteVerify, real-time APIs and tools ensure data entry is correct as a customer types the email into a form. Invalid email addresses are detected and removed, helping to ensure your new and existing marketing lists are clean and valid before you send your digital marketing campaigns or waste time on email communications that won’t reach the intended recipient.

Support for More of Your Data Quality Needs

These recent acquisitions are just the beginning in our quest to help you solve more of the data integrity challenges you face with products that:

  • Support IT professionals in resolving the complexities of data management
  • Help CRM admins ensure data accuracy and integrity
  • Allow marketers to create highly targeted campaigns based on accurate data
  • Give sales teams the information they need to maximize sales opportunities
  • Provide more ways to effectively connect with customers
  • Build confidence in data-driven decision-making throughout the organization

A Global Presence and Perspective

Validity is a global leader in data quality and compliance. Headquartered in Boston, Massachusetts, Validity has additional offices in Tampa and London, and provides data integrity solutions and compliance-driven offerings to thousands of organizations in more than 20 countries across the globe. Our global presence allows companies, both small and large, national and international, to feel confident we can support their needs for years to come.

Dedicated Individuals Who Know Your Pain Points

Many of the team members at Validity come from a Salesforce admin or developer background, as well as sales, marketing, and customer relationship roles in industries where ensuring data integrity was critical to their individual performance. Their collective experience is tapped to identify products and features that take into account the unique perspectives and needs of every department that relies on timely, complete, and valid data.

Thought Leadership to Drive Decision-Making

The executives and board members at Validity provide top-notch market and product insight. Our board members include: Mark Briggs, Chairman and CEO of Validity, Inc.; Jim Quagliaroli, Managing Partner of Silversmith; Sri Rao, Principal of Silversmith; Mike Volpe, CEO of Lola.com and former CMO of HubSpot; and Glenn Wilson, CTO of Validity and co-founder of CRMfusion.

Having this level of thought leadership to turn to and count on gives customers confidence in our products and gives Validity a distinct competitive advantage.

More Reasons to Get to Know Validity

Our data integrity solutions and the people behind them aren’t the only reasons to get to know us. We invite you to learn more about Validity by:

We hope you will soon join the thousands of leading companies around the world that rely on Validity data integrity solutions and give us a chance to get to know you!

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