Why Email Data Quality Matters

We’ve started thinking about data quality as having three dimensions: compliance; correctness; and completeness. Does it meet the law, is it accurate, and does it include all the information required to fully understand the customer and add lifetime value to your email campaigns? To answer these questions, we’ve collaborated with the DMA to produce a new report, and we’ll be reviewing the fascinating findings in this webinar.

Join us with Dan Goran at Expedia Group, Kate Barrett at eFocus Marketing and Tim Bond at the DMA UK as we review the fascinating findings in the latest DMA report on Data Quality and its three dimensions: compliance, correctness and completeness.

Attendees will learn:

• How are marketers thinking about their customer data?
• What practices are they following to keep their email data in good shape?
• How do they measure whether they are doing a good job?
• What is the value to their businesses of getting this right . . . or wrong?