Yahoo on 2024’s Email Developments, Deliverability Hurdles, and Holiday Tips

November 20, 2024 | 12pm ET • 5pm UK

The email landscape has been shaken up this year—by new Gmail and Yahoo sender requirements, Apple’s latest updates (inbox tabs, Apple Intelligence, and Apple Branded Mail), and the relentless march of AI. Just as deliverability grows more complex, the holiday season is almost here!

To help us make sense of it all, this month’s State of Email webinar features Marcel Becker, Senior Director of Product Management at Yahoo. Marcel was instrumental in implementing the new bulk sending standards, and now has data to explain the impact they’ve had on email marketing. In this episode he will dive into the latest email developments, unpacking:

  • Key takeaways from Yahoo’s new bulk sender requirements and what’s next
  • The latest updates for Yahoo users
  • His expert opinion on industry developments outside of Yahoo
  • Last-minute Black Friday and holiday email tips

Plus, Danielle Gallant will present our monthly Email Analytics report, covering trends across major KPIs and advising where senders should pivot for maximum impact this season.

Save your seat today!

Register now

Featuring

Guy Hanson

VP of Customer Engagement, Validity

Marcel Becker

Senior Director Product Management, Yahoo

Danielle Gallant

Senior Email Strategist, Validity