DATA, EMAIL, DATA
– VALIDITY’S VIRTUOUS CIRCLE

The key to superior sales and marketing conversations? High-quality CRM data.

It’s a virtuous cycle: Solid CRM data empowers sales and marketing teams to craft highly relevant and effective email messages, creating first-rate interactions that feed back into the CRM.

Thousands of Validity customers rely on both our email and data solutions to build these results—and Magic Circle law firm Freshfields Bruckhaus Deringer is no exception.

Two years after starting a major digital transformation project, their new integrated CRM platform is delivering richer customer experiences—and their email performance is up 1/5!

Tune into the next State of Email Live as global MarTech expert and email enthusiast Craig Ashton-Chalmers joins Guy Hanson to share this remarkable story.

Attendees will learn:

• How to make data quality the foundation of CRM success
• Why email is the common thread throughout this journey
• How to drive great deliverability and build strong relationships
• The most effective tactics for high-performance email marketing

Plus, we’ll be joined by Validity’s Megan Farquharson for our highly popular Email Analytics slot. She’ll review the latest global email KPIs, highlight new trends, and provide expert analysis to explain them. Register now!