Episode 43:

Deliverability Benchmarks:
The Real Cost of Missing the Inbox

April 12, 2023 – 12 pm ET, 9am PT, 5pm UK

Validity’s highly anticipated Deliverability Benchmark report is hot off the presses—and unfortunately for senders, our findings show deliverability is only getting harder.

One in every six legitimate, permission-based marketing emails fails to reach the inbox. Since the average revenue per email is around $0.10, this failure has costly consequences!

So, how can senders overcome the deliverability dilemma and secure their spot in the inbox?

On the next State of Email Live, global deliverability experts and Validity partners Steve Henderson (Emarsys), Seth Charles (Iterable) and Steve Lunniss (Cordial) will join Guy Hanson to break down the report’s most fascinating findings. They’ll reveal the most important factors driving both global and regional deliverability—and what senders can do today to move their IPR needle closer to 100%!

Tune in to learn:

  • Why deliverability is getting more difficult by the day (especially for B2B senders)
  • The most aggressive mailbox provider for email filtering
  • The best (and worst) regions for deliverability
  • How big the deliverability gap is between top and bottom industry sectors (hint: it’s bigger than you’d think!)

Plus, Validity’s in-house email strategist Sandra Schubert will review global email KPIs and explain the impact they have on deliverability. You won’t want to miss these insights! Save your spot today.

Register Now!



VP of Customer Engagement,

Steve Henderson

Head of Deliverability, Emarsys


Head of Deliverability, Cordial


Director, Deliverability and Compliance, Iterable

Sandra Schubert

Senior Email Strategist, Validity