Episode 37:

Testing Times

Oct 5, 2022 – 12pm ET • 9am PT • 5pm UK

Testing is the backbone of any strong email program. It can make the difference between a high-performing campaign, and one that fails to stand out in the inbox and drive engagement (or even worse—gets banished to the spam folder).

As we approach the revenue-critical holiday season, testing will be especially important as senders compete for diminished consumer spending power. How can senders use this essential tactic to boost email performance and drive ROI when it matters most?

Tune into the next edition of State of Email Live for a testing masterclass led by world-renowned testing expert and founder of GuessTheTest, Deborah O’Malley, and Assistant Director of Email Marketing at the Bradford Exchange, Johanna Morlock-Abbasi.

They and Guy Hanson will reveal:

  • Highly effective testing practices proven to boost email performance 
  • How to adapt testing programs for a post-MPP world 
  • How to optimize for perfect personalization 
  • Essential metrics for identifying testing winners 

But that’s not all! Validity’s in-house email strategist Julie Stuck will review global email KPIs—and reveal what email marketers should prioritize for testing during this business-critical period.

Register today to join us on Wednesday, October 5 at 12pm ET / 9am PT / 5pm UK!

Register Now!


Guy Hanson

VP of Customer Engagement, Validity

Deborah O’Malley

Founder, GuessTheTest

Johanna Morlock-Abbasi

Assistant Director of Email Marketing, The Bradford Exchange

Julie Stuck

Email Strategist, Validity