Episode 30:

Industry Event Edition

March 8, 2022 – 12pm ET • 9am PT • 5pm UK

The ongoing quest for greater relevance, stronger engagement, and enhanced ROI means email is innovating at a ferocious pace. As marketers, it’s hard to keep up!

That’s why this edition of State of Email Live is dedicated to bringing you up to speed on the latest happenings in the world of email.

First, Validity’s Tom Bartel will be joined by Red Sift’s Chuck Swenberg to discuss their observations about protecting consumers from bots, malware, spam, and other online exploitation. You’ll also get a sneak peek into an exciting new collaboration between Validity and Red Sift that will provide businesses with crucial new intelligence in the fight against online fraud.

Then, Validity’s Guy Hanson will review eTail West 2022—the ecommerce & omnichannel retail conference in Palm Springs—alongside Hickory Farms’ Jen Partin. They will discuss talking points from their eTail case study session and share current trends in the world of retail. Plus, Jen will reveal top tips for success from her best-in-class retail email program.

You will learn:

  • What the latest online threats look like and how to combat them 
  • The latest retail marketing trends and technologies  
  • How to drive more revenue from your email program 
  • Whether Apple MPP is contributing to negative subscriber engagement 

This webinar will also feature the latest in email trends, global KPIs, and an update on Apple MPP adoption, presented by Danielle Gallant. You won’t want to miss it!

Register now to join us on Tuesday, March 8th for another info-packed hour at 12pm ET / 5pm UK!

Register Now!

MEET YOUR SPEAKERS

Guy Hanson

Vice President, Customer Engagement, Validity

Chuck Swenberg

SVP Strategy/GM Americas, Red Sift

Jen Partin

Senior Marketing Manager, Email & SMS, Hickory Farms

Tom Bartel

SVP, Data Services, Validity

Danielle Gallant

Email Strategist, Validity

Products

BriteVerify

BriteVerify email verification ensures that an email address actually exists in real-time

DemandTools

The #1 global data quality tool used by thousands of Salesforce admins

Everest

Insights and deliverability guidance from the only all-in-one email marketing solution

GridBuddy Cloud

Transform how you interact with your data through the versatility of grids.

Return Path

World-class deliverability applications to optimize email marketing programs

Trust Assessments

A revolutionary new solution for assessing Salesforce data quality

Solutions

Validity for Email

Increase inbox placement and maximize subscriber reach with clean and actionable data

Validity for Data Management

Simplify data management with solutions that improve data quality and increase CRM adoption

Validity for Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time

DemandTools Elements Features

DemandTools Features

GridBuddy Connect Features

Everest Features

Everest Features