Episode 21:

Email ROI

June 2, 2021 – 12pm ET • 9am PT • 5pm UK

While the email channel is consistently top ranked for its return on marketing investment, measuring ROI is harder than it seems. One third of email marketers are not confident in their ability to calculate this important metric, and even for those who are, failure to consider all dimensions of ROI can result in negative consequences for program value and future investment.

On our next State of Email Live, Hobson & Company’s Tammy Klein will walk us through brand-new research on this topic, including:

  • Why the email channel generates such phenomenal ROI
  • The main challenges that erode email ROI
  • The full range of factors to consider to accurately calculate email ROI
  • How a 20M emails per month program can generate an additional $1M in program value

Hosted and moderated by Guy Hanson, this webinar will also feature the latest in email data trends, presented by Danielle Gallant. Join us for another info-packed hour on June 2. Register now!

Register Now!

MEET YOUR SPEAKERS

Guy Hanson

VP, Customer Engagement (INTL), Validity

Tammy Klein

Partner, Hobson & Company

Melissa Dallek

Customer Contact Strategy Manager, Walgreens

Danielle Gallant

Sr. Customer Success Manager, Validity

Products

BriteVerify

BriteVerify email verification ensures that an email address actually exists in real-time

DemandTools

The #1 global data quality tool used by thousands of Salesforce admins

Everest

Insights and deliverability guidance from the only all-in-one email marketing solution

GridBuddy Cloud

Transform how you interact with your data through the versatility of grids.

Return Path

World-class deliverability applications to optimize email marketing programs

Trust Assessments

A revolutionary new solution for assessing Salesforce data quality

Solutions

Validity for Email

Increase inbox placement and maximize subscriber reach with clean and actionable data

Validity for Data Management

Simplify data management with solutions that improve data quality and increase CRM adoption

Validity for Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time