Episode 20:

Split Testing

Feat. Philips

May 5, 2021 – 12pm ET • 9am PT • 5pm UK

When it comes to improving deliverability and subscriber engagement, split testing is one of email marketing’s most effective tactics – but good testing takes a lot of time and thought. For example, what should be tested? How should testing be conducted? And how do you correctly measure the best outcome?

We’ve asked Charlie Wijen, Digital & CRM Specialist at Philips,Tori Garcia, Senior Email Strategist at Validity, and Laura Christensen, Senior Director of Professional Services at Validity, to join us on our next State of Email Live to discuss:

  • Building blocks of successful split testing
  • Why split testing is an effective tactic
  • Top KPIs for measuring testing success

Hosted and moderated by Guy Hanson, this webinar will also provide the latest in email data trends. Join us for another info-packed hour on May 5. Register now!

Register Now!


Guy Hanson

VP, Customer Engagement (INTL), Validity

Charlie Wijen

Digital & CRM Specialist, Philips

Tori Garcia

Senior Email Strategist, Validity

Laura Christensen

Senior Director of Professional Services, Validity



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