Episode 25:

Apple’s Mail Privacy Protection

Feat. Hickory Farms

October 6, 2021 – 12pm ET • 9am PT  • 5pm UK

On September 20th, Apple released iOS 15 and introduced Mail Privacy Protection (MPP) to its users. This new privacy feature presents a huge change for email marketers. It’s expected that degraded pixel tracking will cause large portions of marketers’ lists to generate performance data that is mostly useless, and in turn, functionality like recency management, split testing, and live content will be badly impacted.

In this edition of State of Email Live, we’ll be sharing everything we’ve learned about MPP since its release to help you navigate this shift. We’ll also hear from Jen Partin, Senior Marketing Manager Email & SMS at Hickory Farms, who will discuss the changes she’s making to her email program to continue to drive results following the launch of MPP.

You’ll learn:

  • How MPP works and the impact of these changes
  • Unexpected upsides (there are a few!) of MPP
  • How open rates are trending following the launch of MPP
  • Everest enhancements that provide senders with new data points

Hosted and moderated by Guy Hanson, this webinar will also feature the latest in email and data trends, presented by Sophie Jean. Register now to join us for another info-packed hour on October 6th!

Register Now!


Jen Partin

Sr. Marketing Manager, Email & SMS, Hickory Farms

Guy Hanson

VP of Customer Engagement, Validity

Sophie Jean

Senior Email Strategist, Validity

Greg Kimball

SVP, Global Head of Email Solutions, Validity

Alex Griffis

Head of Product Development – Email Division, Validity