Episode 25:

Apple’s Mail Privacy Protection

Feat. Hickory Farms

October 6, 2021 – 12pm ET • 9am PT  • 5pm UK

On September 20th, Apple released iOS 15 and introduced Mail Privacy Protection (MPP) to its users. This new privacy feature presents a huge change for email marketers. It’s expected that degraded pixel tracking will cause large portions of marketers’ lists to generate performance data that is mostly useless, and in turn, functionality like recency management, split testing, and live content will be badly impacted.

In this edition of State of Email Live, we’ll be sharing everything we’ve learned about MPP since its release to help you navigate this shift. We’ll also hear from Jen Partin, Senior Marketing Manager Email & SMS at Hickory Farms, who will discuss the changes she’s making to her email program to continue to drive results following the launch of MPP.

You’ll learn:

  • How MPP works and the impact of these changes
  • Unexpected upsides (there are a few!) of MPP
  • How open rates are trending following the launch of MPP
  • Everest enhancements that provide senders with new data points

Hosted and moderated by Guy Hanson, this webinar will also feature the latest in email and data trends, presented by Sophie Jean. Register now to join us for another info-packed hour on October 6th!

Register Now!

MEET THE SPEAKERS

Jen Partin

Sr. Marketing Manager, Email & SMS, Hickory Farms

Guy Hanson

VP of Customer Engagement, Validity

Sophie Jean

Senior Email Strategist, Validity

Greg Kimball

SVP, Global Head of Email Solutions, Validity

Alex Griffis

Head of Product Development – Email Division, Validity

Products

BriteVerify

BriteVerify email verification ensures that an email address actually exists in real-time

DemandTools

The #1 global data quality tool used by thousands of Salesforce admins

Everest

Insights and deliverability guidance from the only all-in-one email marketing solution

GridBuddy Cloud

Transform how you interact with your data through the versatility of grids.

Return Path

World-class deliverability applications to optimize email marketing programs

Trust Assessments

A revolutionary new solution for assessing Salesforce data quality

Solutions

Validity for Email

Increase inbox placement and maximize subscriber reach with clean and actionable data

Validity for Data Management

Simplify data management with solutions that improve data quality and increase CRM adoption

Validity for Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time