Why Authentication Matters: An Email Marketer’s Crash Course in DMARC, SPF, and DKIM

Who’s ready to get technical?

A whopping 90 percent of all cyberattacks start with email—and email authentication protocols like SPF, DMARC, and DKIM are a sender’s best defense.

A lax approach to authentication leaves you vulnerable to phishing and spoofing attacks that can cost millions—not to mention your brand reputation.

But let’s face it: authentication can be confusing. While most marketers don’t need to be experts, they should know the basics and how to spot when things go wrong.

In this episode of Inbox Insiders, Validity’s Sr. Email Strategist Sophie Jean breaks down what senders need to know about authentication—in plain English, we promise.

Tune in for details on:

• A clear breakdown of each major authentication protocol—and why they matter for email marketers
• How to spot and troubleshoot authentication issues before they snowball
• How to collaborate with IT, ESPs, and other stakeholders to keep your business and subscribers safe
• How to use authentication to boost your email deliverability and overall email performance

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