4 Next-Level Email Strategies to Try Now—And 4 Outdated Practices to Avoid

Tuesday, May 24
12pm ET / 9am PT / 5pm UK

Can old-school email marketers learn new tricks? To stay competitive in this climate, they’ll have to.

Global email volumes have risen by 82% over the past two years—meaning you can’t rely on old tactics to grow your email program and win attention in the inbox.

In this edition of Inbox Insiders, Validity’s in-house email strategist Megan Farquharson will explore email tactics guaranteed to take your program to the next level.

As she’ll explain, strategies once considered cutting edge will now mark your program as hopelessly behind the times—and will seriously alienate subscribers. Especially as consumer expectations rise and forces like Apple’s Mail Privacy Protection (MPP) make the email landscape more challenging.

This expert-led workshop skips the fluff and gives senders practical guidance to advance their email programs.

Tune in for details on:

  • The consequences of buying or renting lists, and foolproof tips to grow your list organically.
  • How to turn your unsubscribe button into a secret weapon.
  • How to fine-tune your subject lines to avoid spam filters (even seasoned senders make mistakes here!)
  • The dangers of sending mass emails from new domains and IPs, and tips to ensure a proper warm-up period.

Register now to save your spot!

Register Now!

MEET YOUR SPEAKERS

Maggie Bean

Product Marketing Manager, Validity

As Inbox Insiders’ hostess with the mostest, Maggie’s on a mission to help email senders reach (and dominate) the inbox. She’s an email product marketer by day, product marketing podcaster by night. So yeah, she really likes product marketing.

Megan Farquharson

Email Strategist, Validity

Megan’s extensive email knowledge is backed by over eight years of industry experience. She built the email program for one of the largest furniture retail chains in the U.S., worked as an Email Manager for a top digital agency, and is now Validity’s in-house email strategist. Megan has developed and executed tailored email marketing strategies for B2B and B2C companies in a wide variety of industries. She uses a combined analytical and creative methodology to create action plans for data-driven email results. In addition to email strategy, Megan has experience with HTML, CSS and UX design, and a background as a Front-End Web Developer.

Products

BriteVerify

BriteVerify email verification ensures that an email address actually exists in real-time

DemandTools

The #1 global data quality tool used by thousands of Salesforce admins

Everest

Insights and deliverability guidance from the only all-in-one email marketing solution

GridBuddy Cloud

Transform how you interact with your data through the versatility of grids.

Return Path

World-class deliverability applications to optimize email marketing programs

Trust Assessments

A revolutionary new solution for assessing Salesforce data quality

Solutions

Validity for Email

Increase inbox placement and maximize subscriber reach with clean and actionable data

Validity for Data Management

Simplify data management with solutions that improve data quality and increase CRM adoption

Validity for Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time

DemandTools Elements Features

DemandTools Features

GridBuddy Connect Features

Everest Features

Everest Features