4 Next-Level Email Strategies to Try Now—And 4 Outdated Practices to Avoid

Tuesday, May 24
12pm ET / 9am PT / 5pm UK

Can old-school email marketers learn new tricks? To stay competitive in this climate, they’ll have to.

Global email volumes have risen by 82% over the past two years—meaning you can’t rely on old tactics to grow your email program and win attention in the inbox.

In this edition of Inbox Insiders, Validity’s in-house email strategist Megan Farquharson will explore email tactics guaranteed to take your program to the next level.

As she’ll explain, strategies once considered cutting edge will now mark your program as hopelessly behind the times—and will seriously alienate subscribers. Especially as consumer expectations rise and forces like Apple’s Mail Privacy Protection (MPP) make the email landscape more challenging.

This expert-led workshop skips the fluff and gives senders practical guidance to advance their email programs.

Tune in for details on:

  • The consequences of buying or renting lists, and foolproof tips to grow your list organically.
  • How to turn your unsubscribe button into a secret weapon.
  • How to fine-tune your subject lines to avoid spam filters (even seasoned senders make mistakes here!)
  • The dangers of sending mass emails from new domains and IPs, and tips to ensure a proper warm-up period.

Register now to save your spot!

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Maggie Bean

Product Marketing Manager, Validity

As Inbox Insiders’ hostess with the mostest, Maggie’s on a mission to help email senders reach (and dominate) the inbox. She’s an email product marketer by day, product marketing podcaster by night. So yeah, she really likes product marketing.

Megan Farquharson

Email Strategist, Validity

Megan’s extensive email knowledge is backed by over eight years of industry experience. She built the email program for one of the largest furniture retail chains in the U.S., worked as an Email Manager for a top digital agency, and is now Validity’s in-house email strategist. Megan has developed and executed tailored email marketing strategies for B2B and B2C companies in a wide variety of industries. She uses a combined analytical and creative methodology to create action plans for data-driven email results. In addition to email strategy, Megan has experience with HTML, CSS and UX design, and a background as a Front-End Web Developer.



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