How King
Unlocked
a Treasure Chest of Email Value

Validity is teaming up with interactive entertainment hero, King, looking back at their epic email journey and into their next quest. King’s story explains how confidence was gained using their email channel, adopting best practices, and expanding their global email programs to unlock a treasure chest of previously untapped value.

Martí Díaz Lorente, Email Marketing Specialist at King, will be joined by Giuseppe Capuano, his Senior Customer Success Manager at Validity, as they review the evolution of King’s email strategy, why it’s been so successful, and what’s next on their roadmap:

Attendees will learn:

• The value of King’s unstoppable performance uplift
• The importance of getting the email basics right
• Why user-centricity has been such an important element of a pandemic strategy
• What’s next on King’s improvement roadmap?
• And more!

Known for best games to play in your browser, as well as awesome game apps, King is crushing email deliverability!