Email ROI

While the email channel is consistently top ranked for its return on marketing investment, measuring ROI is harder than it seems.

One third of email marketers are not confident in their ability to calculate this important metric, and even for those who are, failure to consider all dimensions of ROI can result in negative consequences for program value and future investment.

On our next APAC webinar, Guy Hanson will walk us through brand-new research on this topic, and Mike Nixon from TAL will share their experience with ROI.

You’ll learn:

• Why the email channel generates such phenomenal ROI
• The main challenges that erode email ROI
• The full range of factors to consider to accurately calculate email ROI

This webinar will also feature the latest in email data trends, so join us for another info-packed hour.