The next generation of inbox placement technology.
View Time Optimization (VTO) is the only technology in the world that takes the guessing out of when to send your emails to get the best performance.
The next generation of inbox placement technology.
View Time Optimization (VTO) is the only technology in the world that takes the guessing out of when to send your emails to get the best performance.
Real-time. Real results.
Email volume is increasing, and most consumers do not delete email. Their mailboxes are now filled with a record amount of messages–resulting in dramatically lower open rates when an email is displayed “below the fold.”
The fact of the matter is, not everyone logs in to look at email at the same time, so why should you send all your emails at once? VTO delivers your emails to recipients at the time they actually sign in. The result? On average, VTO customers see double the normal click-through rate and a 4X increase in opens.
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View Time Optimization is the only technology in the world that takes the guessing out of when to send your emails to get the best performance. Best of all, you can continue to send the same emails you already are. No unique templates or coding. VTO technology is currently available for emails you send to Yahoo, AOL, Verizon.net, Netscape and more.
How do I get VTO?
VTO is exclusively available as part of Validity’s industry-leading email deliverability tools, Return Path and 250ok. For over 20 years, both Return Path and 250ok have helped tens of thousands of businesses improve the effectiveness of their email campaigns.
If you’re already a Return Path or 250ok customer, VTO will be offered as an additional, paid option to your current plan.
Validity Customers Include:
