The next generation of inbox placement technology.

View Time Optimization (VTO) by Verizon Media is the only technology in the world that takes the guesswork out of when to send your emails to get the best performance.

The next generation of inbox placement technology.

View Time Optimization (VTO) is the only technology in the world that takes the guessing out of when to send your emails to get the best performance.

Top inbox positions matter.

Email volume is increasing, and most consumers do not delete email. Their mailboxes are now filled with a record number of messages, resulting in dramatically lower open rates when an email is displayed “below the fold.” That’s why being at the top of the inbox is so important. Emails in the top position are two times more likely to be opened compared to emails in the third position. Yet subscribers look at their inboxes at varying times, so how can you select the optimal time to send your campaigns?

VTO is the only technology that delivers mail when the user is active in their inbox.

Gets your best emails in front of more people.

VTO is an exclusive technology that delivers your emails to top positions at Verizon Media mailboxes — Yahoo, AOL, Verizon.net, ATT.net, and more — the moment users are active in their inbox. The results? More impressions, more engagement, and more conversions from your best audiences.

VTO is a great way to amplify engagement from your campaigns that follow best practices and resonate with your subscribers. Validity customers have seen great success using VTO to drive higher conversion rates for campaigns sent to their best audience, as well as to increase visibility and engagement for campaigns that are time-sensitive or triggered.

See how Hickory Farms used VTO to stand out from other retailers on Cyber Monday and saw 150% increase in open rates and 146% increase in click rates.

How do I get VTO?

VTO is exclusively available as part of Everest, Validity’s industry-leading email deliverability solution. The combination of Everest and VTO is the gold standard for senders mailing to Verizon Media inboxes

Validity Customers Include:

Products

BriteVerify

BriteVerify email verification ensures that an email address actually exists in real-time

DemandTools

The #1 global data quality tool used by thousands of Salesforce admins

Everest

Insights and deliverability guidance from the only all-in-one email marketing solution

GridBuddy Cloud

Transform how you interact with your data through the versatility of grids.

Return Path

World-class deliverability applications to optimize email marketing programs

Trust Assessments

A revolutionary new solution for assessing Salesforce data quality

Solutions

Validity for Email

Increase inbox placement and maximize subscriber reach with clean and actionable data

Validity for Data Management

Simplify data management with solutions that improve data quality and increase CRM adoption

Validity for Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time