The next generation of inbox placement technology.

View Time Optimization (VTO) is the only technology in the world that takes the guessing out of when to send your emails to get the best performance.

The next generation of inbox placement technology.

View Time Optimization (VTO) is the only technology in the world that takes the guessing out of when to send your emails to get the best performance.

Real-time. Real results.

Email volume is increasing, and most consumers do not delete email. Their mailboxes are now filled with a record amount of messages–resulting in dramatically lower open rates when an email is displayed “below the fold.”

The fact of the matter is, not everyone logs in to look at email at the same time, so why should you send all your emails at once? VTO delivers your emails to recipients at the time they actually sign in. The result? On average, VTO customers see double the normal click-through rate and a 4X increase in opens.

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View Time Optimization is the only technology in the world that takes the guessing out of when to send your emails to get the best performance. Best of all, you can continue to send the same emails you already are. No unique templates or coding. VTO technology is currently available for emails you send to Yahoo, AOL, Verizon.net, Netscape and more.

How do I get VTO?

VTO is exclusively available as part of Validity’s industry-leading email deliverability tools, Return Path and 250ok. For over 20 years, both Return Path and 250ok have helped tens of thousands of businesses improve the effectiveness of their email campaigns.

If you’re already a Return Path or 250ok customer, VTO will be offered as an additional, paid option to your current plan.

Validity Customers Include:

Products

BriteVerify

BriteVerify email verification ensures that an email address actually exists in real-time

DemandTools

The #1 global data quality tool used by thousands of Salesforce admins

Everest

Insights and deliverability guidance from the only all-in-one email marketing solution

GridBuddy Cloud

The most productive user experience in the Salesforce ecosystem

Return Path

World-class deliverability applications to optimize email marketing programs

Trust Assessments

A revolutionary new solution for assessing Salesforce data quality

250ok

Email deliverability, design, validation, DMARC, and analytics, all in one.

Solutions

Validity for Email

Increase inbox placement and maximize subscriber reach with clean and actionable data

Validity for Data Management

Simplify data management with solutions that improve data quality and increase CRM adoption

Validity for Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time