The best way to reach your audience.

VTO gets your best emails in front of more people. The exclusive technology takes the guesswork out of when to send your emails by delivering your mail the moment subscribers are active in their inbox.

The best way to reach your audience.

VTO takes the guesswork out of when the best time to send is, by delivering your email at the most optimal time possible – when each user actually logs in!

Send it to the top!

Deliver your emails to the top of your audience’s crowded inbox the moment they engage with their email app. No more getting buried in the inbox with all the other campaigns limited to using Send Time Optimization.

True engagement optimization

Unlike Send Time Optimization, which uses prior behavioral data to guess when users might see your email, View Time Optimization knows exactly when your audience is engaged.

Improved campaign performance

Drive more impressions, engagement, and revenue by delivering email to top Verizon Media inbox positions the moment subscribers are active.

Easily add to your existing efforts

VTO works with any Email Service Provider (ESP). With flexible implementation methods, you can choose what approach is best for you.

Seamless addition to Everest

The combined power of Everest and VTO is the best way to get more mail delivered and more customers engaged. A single platform with all the tools and data you need to optimize your email program.

True engagement optimization

Unlike Send Time Optimization, which rely on algorithms to guess when users might see your email, View Time Optimization knows exactly when your audience is engaged. Currently available for Yahoo, AOL, Verizon.net and Netscape recipients.

Improved campaign performance

Get higher open and click-thru rates (as much as 4x and 2x) by ensuring optimized emails show up in the first spots at the top of your subscriber’s inbox.

Easily add to your existing efforts

Incorporate into your campaigns without requiring models, collecting privacy infringing behavioral data, investing in complex AI/ML send time optimization models, or piecing together complex third-party solutions

Integration with Validity to ensure best practices

Nobody likes a bad apple. Because VTO does NOT improve deliverability at Verizon Media mailboxes – in fact senders with poor reputation atVerizon Media cannot use VTO – it works hand in hand with Validity for Email to ensure sending best practices.

How do I get VTO?

VTO is exclusively available as part of Everest, Validity’s industry-leading email deliverability solution. The combination of Everest and VTO is the gold standard for senders mailing to Verizon Media inboxes.

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