The best way to reach your audience.

VTO takes the guesswork out of when the best time to send is, by delivering your email at the most optimal time possible – when each user actually logs in!

The best way to reach your audience.

VTO takes the guesswork out of when the best time to send is, by delivering your email at the most optimal time possible – when each user actually logs in!

Send it to the top!

Deliver your emails to the top positions of your audience’s crowded inbox the moment they engage with their email app. No more getting buried in the inbox with all the other campaigns limited to using Send Time Optimization.

True engagement optimization

Unlike Send Time Optimization, which rely on algorithms to guess when users might see your email, View Time Optimization knows exactly when your audience is engaged. It’s currently available for Yahoo, AOL, Verizon.net and Netscape recipients.

Improved campaign performance

See as much as a 4X higher open rate and 2X increase in click-throughs by ensuring optimized emails show up in the first spots at the top of your subscriber’s inbox.

Easily add to your existing efforts

Incorporate into your campaigns without requiring models, collecting privacy infringing behavioral data, investing in complex AI/ML send time optimization models, or piecing together complex third-party solutions

Build upon the best email analytics and the only sender certification

You optimize your campaigns already. And if you qualify, you benefit from Return Path Certification. Build on your inbox placement by adding VTO – it delivers your messages to the TOP of the inbox.

True engagement optimization

Unlike Send Time Optimization, which rely on algorithms to guess when users might see your email, View Time Optimization knows exactly when your audience is engaged. Currently available for Yahoo, AOL, Verizon.net and Netscape recipients.

Improved campaign performance

Get higher open and click-thru rates (as much as 4x and 2x) by ensuring optimized emails show up in the first spots at the top of your subscriber’s inbox.

Easily add to your existing efforts

Incorporate into your campaigns without requiring models, collecting privacy infringing behavioral data, investing in complex AI/ML send time optimization models, or piecing together complex third-party solutions

Integration with Validity to ensure best practices

Nobody likes a bad apple. Because VTO does NOT improve deliverability at Verizon Media mailboxes – in fact senders with poor reputation atVerizon Media cannot use VTO – it works hand in hand with Validity for Email to ensure sending best practices.

How do I get VTO?

VTO is exclusively available as part of Validity’s industry-leading email deliverability tools, Return Path and 250ok. For over 20 years, both Return Path and 250ok have helped tens of thousands of businesses improve the effectiveness of their email campaigns.

If you’re already a Return Path or 250ok customer, VTO will be offered as an additional, paid option to your current plan.

Validity Customers Include:

Products

BriteVerify

BriteVerify email verification ensures that an email address actually exists in real-time

DemandTools

The #1 global data quality tool used by thousands of Salesforce admins

GridBuddy

The most productive user experience in the Salesforce ecosystem

Return Path

World-class deliverability applications to optimize email marketing programs

Trust Assessments

A revolutionary new solution for assessing Salesforce data quality

250ok

Email deliverability, design, validation, DMARC, and analytics, all in one.

Solutions

Validity for Email

Increase inbox placement and maximize subscriber reach with clean and actionable data

Validity for Data Management

Simplify data management with solutions that improve data quality and increase CRM adoption

Validity for Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time