Viral Content Ideas

In honor of cold and flu season it seemed appropriate to talk about viral marketing. In an earlier edition of this newsletter, we told you that the key to making viral marketing work is to have great content and then surround that content with the right mechanics.

So, what makes “great,” virus-worthy content? The most important element is that it be relevant to your target audience. Getting people to forward is fine, but what you really want is for them to forward to the right people.

Take the old viral chestnut, jokes. Truly funny jokes will get forwarded to lots of people. But if you market to teachers, then you want to send humor that pertains to school life. By doing that, you assure that your message will get forwarded to other teachers.

You can apply this targeted strategy to all kinds of content. Consider these ideas:

  • Insider interviews with a board member or industry pundit
  • Rich media offerings like music clips, video clips or even cool broadcast ads
  • Research data and fun industry statistics
  • Podcasts
  • Screensavers
  • Compilations of your best content
  • Coupons, particularly “secret” discount codes
  • Quizzes, particularly personality-style quizzes that encourage readers to send results to others
  • Polls and surveys

Now that you’ve got your great content ideas, don’t forget about the mechanics!

minute read

Popular stories

Products

BriteVerify

BriteVerify email verification ensures that an email address actually exists in real-time

DemandTools

The #1 global data quality tool used by thousands of Salesforce admins

Everest

Insights and deliverability guidance from the only all-in-one email marketing solution

GridBuddy Cloud

Transform how you interact with your data through the versatility of grids.

Return Path

World-class deliverability applications to optimize email marketing programs

Trust Assessments

A revolutionary new solution for assessing Salesforce data quality

Solutions

Validity for Email

Increase inbox placement and maximize subscriber reach with clean and actionable data

Validity for Data Management

Simplify data management with solutions that improve data quality and increase CRM adoption

Validity for Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time