November 15, 2018 – Boston, MA – Validity, a global leader in data quality and compliance, announces today a new integration for Salesforce, Validity Verify, to ensure email accuracy in the CRM. Over 15 percent of the emails on marketing lists are invalid, and the value of an email across all industries is reported to be at least $10 per email. Bad emails are a costly mistake for marketers, sales representatives and operations teams that must trust their contact is reachable.
Earlier this year, Validity added BriteVerify to its data integrity platform as an API that can be installed in minutes to anywhere you collect customer data. Now, Validity Verify is its latest email verification solution, allowing for immediate verification of email addresses within Salesforce.
In addition to real-time email verification on leads and contacts, features of the Validity Verify integration include:
- Immediate display of the verification through a Lightning component when an email address is entered or edited
- Guidance on the reachability of that email address
- Ability to refresh verification if it has not been verified recently
Validity Verify ensures the accuracy of email addresses in your database, enabling the sales team to increase efficiency, and reducing the blowback for getting marked as SPAM in marketing efforts. Validity Verify can be purchased with BriteVerify or with the Validity’s Connect Bundle.
Validity and BriteVerify services are relied upon by over 20,000 companies in over 150 countries, and the security and privacy programs are compliant with the strictest controls set by customers and international regulations. Having been through numerous security and privacy audits, Validity’s email verification solutions are fully compliant with GDPR.
Validity is a leading global provider of data integrity and compliance offerings that tens of thousands of organizations worldwide rely on to trust their data. With highly-valued products including DemandTools, DupeBlocker, PeopleImport, and BriteVerify, Validity is empowering organizations worldwide to make better decisions that drive more leads, close more deals, and confidently plan for continued growth. For more information visit, https://www.validity.com and connect with us on LinkedIn and @TrustValidity.
AM Public Relations for Validity