Using Post-Purchase Emails to Create Loyal Customers

Getting a customer to make a first purchase with your brand is important, but the real challenge is turning a new customer into a loyal, repeat customer. As marketers, we often focus on emails that drive a sale, with less consideration for the post-purchase emails a customer receives after the purchase. This can be a huge missed opportunity!

Research from Forbes shows that a 5% increase in customer retention can increase profitability by up to 75%. Post-purchase emails — whether a transactional email (e.g., confirming a purchase or detailing shipping information), a product review email, or a survey email — are a key component of the subscriber lifecycle as they help strengthen the customer relationship and show long-term brand value.

The rest of this post can be viewed on Target Marketing.

minute read

Popular stories



BriteVerify email verification ensures that an email address actually exists in real-time


The #1 global data quality tool used by thousands of Salesforce admins


Insights and deliverability guidance from the only all-in-one email marketing solution

GridBuddy Cloud

Transform how you interact with your data through the versatility of grids.

Return Path

World-class deliverability applications to optimize email marketing programs

Trust Assessments

A revolutionary new solution for assessing Salesforce data quality


Validity for Email

Increase inbox placement and maximize subscriber reach with clean and actionable data

Validity for Data Management

Simplify data management with solutions that improve data quality and increase CRM adoption

Validity for Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time