UK Email Marketers: Help is on the Way

It’s been an interesting few weeks in the world of email marketing in the UK.

First, the DMA released the results of their client survey that showed that email marketers are rightly concerned about the effect that deliverability challenges have on their email marketing success rates. The report – which Return Path sponsored – included the very surprising finding that UK marketers don’t have access to the metrics needed to assess their inbox placement rates (IPR) and that they aren’t very interested in gaining access to them. (You can download our version of this report – with a special forward by Return Path CEO Matt Blumberg – by clicking here.)

Then, Return Path released new figures showing that the marketers the DMA surveyed are very right to be concerned – an increasing amount of marketing email is diverted away from the inbox and into spam folders or going completely undelivered.

This is why now seems like a really great time for Return Path to be publishing Return Path’s Deliverability and Reputation Handbook: A Guide to Achieving 100% Inbox Placement in Europe. It is the most comprehensive guide ever created for making sure that your emails make it to the inbox as intended.

This guidebook is chock-full of the information you need. It includes best practice checklists, screen shots that show what other companies are doing and top tips from our team of deliverability experts.

Download the handbook now

minute read

Popular stories

Products

BriteVerify

BriteVerify email verification ensures that an email address actually exists in real-time

DemandTools

The #1 global data quality tool used by thousands of Salesforce admins

Everest

Insights and deliverability guidance from the only all-in-one email marketing solution

GridBuddy Cloud

Transform how you interact with your data through the versatility of grids.

Return Path

World-class deliverability applications to optimize email marketing programs

Trust Assessments

A revolutionary new solution for assessing Salesforce data quality

Solutions

Validity for Email

Increase inbox placement and maximize subscriber reach with clean and actionable data

Validity for Data Management

Simplify data management with solutions that improve data quality and increase CRM adoption

Validity for Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time