The Weekly HELO — April 25, 2011

This week: gamblers fold, leaders socialize, Asia runs dry, and Viagra jokes just aren’t funny anymore.

Welcome to the eleventh edition of The Weekly HELO! Each week, Melinda Plemel synopsizes some of the most interesting current happenings in email technology and messaging abuse.

You’ve Got to Know When to Fold ‘Em

Online gambling is an industry that has grown at an astronomical rate over the last few years across the globe, but remains illegal in the United States — which is interesting considering that it is “drawing an estimated 15 million Americans to bet online.” Pokerstars, probably the biggest online gambling site, has been determined to make headway into the American gaming market by asking for changes to that legislation. Last March, Pokerstars reportedly looked at hiring “Nevada gaming executives Randall Sayre and Richard Perkins as consultants to help further PokerStars’ sphere of influence in any future US online poker market.”

However, Friday before last, the founders of the three largest online poker sites were indicted by the US government on charges of bank fraud and money laundering. Bradley Franzen, one of 11 executives charged in a crackdown against the three largest poker websites open to U.S. players, pleaded not guilty to charges of running illegal gambling businesses and conspiring to commit bank fraud and money laundering. Mark Mendel, the Caribbean government’s legal adviser, told Reuters “It’s as if Antigua would put Americans in jail for selling pineapples.” That seems like a bit of stretch, but it will be interesting to follow this case to see if those US gamblers can continue to dream big and bet even bigger.

So Cool to be Social

Anyone that is anyone is using a social network. Facebook is no doubt the biggest player out there and I love how so many ‘traditional’ voices are starting to find their groove in the social space. We all know how President Obama took advantage of the technology, which some say helped him win the Presidency. Well the President is utilizing the social networks again, but this time some might think this may not be a good thing. We’ve all heard the accusations of privacy violations by Facebook, so would this be a deterrent to the President this time around? An article from The Week ponders the thought — not that it might hurt the President’s image, but Facebook’s. They make comparison to ‘similar’ associations: “Many believe that Enron and George W. Bush didn’t exactly help themselves by becoming linked in the public eye, nor did Halliburton and Dick Cheney.” Seriously? I would not view these ‘relationships’ in the same way, but some might.

Across the pond, the Royal Family is going to test the waters with social networking during the Royal Wedding. Well of course I had to ‘like’ the Facebook page. I’m certainly not getting enough information from all the networks, or from Lifetime’s Royal week countdown.

I Came Here to Kick Ass and Assign IPv4 Addresses, But…

It’s now official: Asia has just assigned its last block of IPv4 addresses. “In a statement, APNIC announced that, “This event is a key turning point in IPv4 exhaustion for the Asia Pacific, as the remaining IPv4 space will be ‘rationed’ to network operators to be used as essential connectivity with next-generation IPv6 addresses (PDF Link). All new and existing APNIC Members who meet the current allocation criteria will be entitled to a maximum delegation of a /22 (1,024 addresses) of IPv4 space.”
We knew this was coming, there has been talk about it in the industry for some time. Our own Todd Herr wrote about IPv6 last year and explained that with IPv6 the end isn’t so near. J.D. Falk also reported a few months ago that “ICANN, which assigns large ranges of IPv4 addresses to regional registries, has run out of ranges to assign.“ Well it’s happened, and now we’re wondering which of the regional registries will run out next. We’ll be monitoring the situation, and of course discussing the future with IPv6.

Sometimes Viagra Email Isn’t Spam

You’ve seen the emails. The misspellings are hilarious, and there is always a weird pixellated picture of a blue pill. The spammers have been pushing illegal Viagra like it’s candy. But what about Pfizer? They actually have legitimate emails about Viagra, but they have some serious challenges sending email about that little blue pill. Ever wonder about their spam filters and how they handle all the legitimate email that contains one of the most obvious spam words? “The pharmaceutical company told the Explainer that 80 percent to 90 percent of email sent to employees is filtered out as junk, which is about par for the course.” As you can imagine, this is a nightmare for the Pfizer staff and marketing team that have to actually send out legitimate emails that contain those words. I’m sure that every once in awhile they gather around the water cooler and have a bit of a chuckle.

Until next time.

minute read

Popular stories



BriteVerify email verification ensures that an email address actually exists in real-time


The #1 global data quality tool used by thousands of Salesforce admins


Insights and deliverability guidance from the only all-in-one email marketing solution

GridBuddy Cloud

Transform how you interact with your data through the versatility of grids.

Return Path

World-class deliverability applications to optimize email marketing programs

Trust Assessments

A revolutionary new solution for assessing Salesforce data quality


Validity for Email

Increase inbox placement and maximize subscriber reach with clean and actionable data

Validity for Data Management

Simplify data management with solutions that improve data quality and increase CRM adoption

Validity for Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time