The Return Path Hackathon and Five New Sites

Every quarter, Return Path holds a hackathon contest, where individuals get to choose any type of project they want to work on, and after less than three days of blood, sweat and tears, each team unveils their project to the company where their peers judge which is the best project based on a number of criteria.

This quarter was my first time participating in a hackathon and was one of the best experiences I’ve had at Return Path (which is saying a lot considering I’ve been here over 9 years!). Our executives gave us the following challenge for the quarter: create a live, functioning microsite. We each assembled a team, turned an idea into a working site and did it all in less than 3 days. The talent and ingenuity of the five teams that participated in this hackathon blew me away. But don’t take my word for it. Check out each of their sites:

www.emailintelligence.com – Receive a customized report showing the impact of Gmail’s tabbed inbox on your own marketing program, as well as your industry and know if you’re faring better or worse than others

www.gmail-tabs.com – know which tab your mail was delivered in Gmail and what the read rate was for your campaigns

www.benchmarkmyemail.com – Know how your email campaigns are performing relative to your competition

www.subscriberoverlap.com – Understand how much your email list is shared and overlaps with your competition

www.email-challenge.net – Test your subject line copywriting intuition with this fun game by guessing which subject line was read the most and which subject line was delivered to spam the least

Not only did the hackathon give us a chance to collaborate with co-workers of different talents and backgrounds, we also created something useful for businesses, our customers and Return Path. And the greatest part of this hackathon? It cost very little to create each site, and what we gained from the process was priceless.

Which site won the hackathon? We have one week left in the competition, so be sure to check out each site and share your favorite ones on Twitter, Facebook and LinkedIn.

minute read

Popular stories

Products

BriteVerify

BriteVerify email verification ensures that an email address actually exists in real-time

DemandTools

The #1 global data quality tool used by thousands of Salesforce admins

Everest

Insights and deliverability guidance from the only all-in-one email marketing solution

GridBuddy Cloud

Transform how you interact with your data through the versatility of grids.

Return Path

World-class deliverability applications to optimize email marketing programs

Trust Assessments

A revolutionary new solution for assessing Salesforce data quality

Solutions

Validity for Email

Increase inbox placement and maximize subscriber reach with clean and actionable data

Validity for Data Management

Simplify data management with solutions that improve data quality and increase CRM adoption

Validity for Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time