Email Experts Series: Google Postmaster Tools

Did you miss us? We sure missed you. Today we bring you a look at Google Postmaster Tools, explained by our 250ok Experts!

Bonus: If you can’t wait for the rest of the series, find our playlist on SoundCloud or Stitcher and enjoy access to ALL the topics covered via audio podcast!

Scroll down for important timestamps and bios of our Experts.


Total Run Time: 18 minutes

  • 00:20 – Intro into Google Postmaster Tools (GPT)
  • 1:42 – Tutorial on GPT, how to access and requirements
  • 2:50 – How to log into GPT and register a new domain
  • 3:15 – Option on verifying a new domain
  • 5:50 – Customize time length viewing dataset
  • 6:25 – Overview of GPT data page views
  • 7:20 – Spam rate
  • 8:12 – IP reputation
  • 10:56 – Domain reputation
  • 12:00 – Feedback Loop
  • 13:30 – Authentication
  • 14:26 – Encryption
  • 15:35 – Delivery errors
  • 16:24 – How to share data within GPT to others

About our Experts:

Anthony Chiulli: With more than a decade of email experience, Anthony embraces educating and advising email marketers on the latest trends and insights within the email industry as director of product marketing. Before joining 250ok, Anthony served in a number of leadership roles at Salesforce.

Luke Martinez: Luke is a deliverability expert with a passion for getting email to the inbox. With more than four years at SendGrid prior to joining 250ok, his intimate understanding of the email ecosystem, email protocols, and marketing best practices allows him to provide data and insights that drive engagement and results from email programs both large and small.

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