Return Path and Italiaonline Extend Their Partnership in Italy

Return Path and the Italian internet company Italiaonline have improved their existing cooperation by offering to the 10 million Italiaonline email subscribers an enhanced user experience, both in terms of performance and safety. In an industry first in Italy, Italiaonline is implementing a DMARC (Domain-based Message Authentication, Reporting & Conformance) record to further protect against email fraud. Following the Return Path Certification program, Italiaonline is also introducing a feedback loop capability powered by Return Path, enabling email senders to be informed when a subscriber expresses a complaint. The new Italiaonline feedback loop is accessible here: http://fbl.italiaonline.it/.

An efficient partnership that strengthen email inbox safety
For years, Return Path and Italiaonline have been actively working together to reduce spam and protect users against phishing and other email threats. Return Path shares reputation data for international IP addresses, helping Italiaonline strengthen its filtering criteria. Italiaonline provides access to data analytics about incoming email traffic and further populate Return Path’s growing Global Reputation Network.

Mauro Binda, vice president of information technology at Italiaonline, aims to provide maximum protection for subscribers’ mailboxes. Through this partnership, Italiaonline demonstrates best-in-class industry practices to strengthen email safety and guarantee an enhanced user experience for all clients.

George Bilbrey, president of Return Path said, “We are proud to collaborate with Italiaonline for many years to come. The company’s strong engagement and progressive actions prove the maturity of its approach, and our partnership will continue to create a better and safer environment globally.”

minute read

Popular stories

Products

BriteVerify

BriteVerify email verification ensures that an email address actually exists in real-time

DemandTools

The #1 global data quality tool used by thousands of Salesforce admins

Everest

Insights and deliverability guidance from the only all-in-one email marketing solution

GridBuddy Cloud

Transform how you interact with your data through the versatility of grids.

Return Path

World-class deliverability applications to optimize email marketing programs

Trust Assessments

A revolutionary new solution for assessing Salesforce data quality

Solutions

Validity for Email

Increase inbox placement and maximize subscriber reach with clean and actionable data

Validity for Data Management

Simplify data management with solutions that improve data quality and increase CRM adoption

Validity for Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time