Did you know that 1 out of 3 business leaders don’t trust they are using reliable, clean data to help them make strategic decisions? And poor data quality is costing companies in more ways than one. When business decisions are misguided, businesses suffer fiscally, from a lack of trust among customers and employees, and from a damaged reputation. In order to turn things around, organizations need to invest time and resources into improving their CRM data quality.
No company is immune to poor data integrity. In this white paper from the data quality experts at Validity, you’ll discover: