What is a Seed?

What is a seed and why do email marketers need them?

There are several different elements that determine if your emails land in the inbox or the spam folder. Emails that are sent to the spam folder are invisible to subscribers and do not result in conversions. But how do you know which folder your emails are being delivered to? This is where seeds come in.

In this guide, you’ll learn all there is to know about seeds, including:

  • What is a seed
  • Why they are important
  • How they improve your email program
  • Why SmartSeeds are necessary to reach the next level with your email program
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Products

BriteVerify

BriteVerify email verification ensures that an email address actually exists in real-time

DemandTools

The #1 global data quality tool used by thousands of Salesforce admins

Everest

Insights and deliverability guidance from the only all-in-one email marketing solution

GridBuddy Cloud

Transform how you interact with your data through the versatility of grids.

Return Path

World-class deliverability applications to optimize email marketing programs

Trust Assessments

A revolutionary new solution for assessing Salesforce data quality

Solutions

Validity for Email

Increase inbox placement and maximize subscriber reach with clean and actionable data

Validity for Data Management

Simplify data management with solutions that improve data quality and increase CRM adoption

Validity for Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time