Two Must-Have Pillars of Email Marketing for Retail Brands

Tips on how to build an effective email marketing campaign.

Email still isn’t even close to dead, regardless of what you read on Twitter. It remains a proven channel for marketers to reach and engage with existing and new customers to provide an impressive ROI. What’s the catch?

It’s hard. And it’s getting even more difficult to do well, thanks to the growing competition for relevance in the inbox.

In this white paper, we partner with RetailDive to share tips on how to build an effective email marketing campaign, thanks to strategies to stay relevant in an increasingly competitive email landscape. You’ll learn:

  • The importance of a solid sender reputation
  • Tips for creating an effective program from the ground-up
  • Ways to stand out in the inbox
  • Keys to measuring and optimizing your campaigns for greater success