Two Must-Have Pillars of Email Marketing for Retail Brands

Tips on how to build an effective email marketing campaign.

Email still isn’t even close to dead, regardless of what you read on Twitter. It remains a proven channel for marketers to reach and engage with existing and new customers to provide an impressive ROI. What’s the catch?

It’s hard. And it’s getting even more difficult to do well, thanks to the growing competition for relevance in the inbox.

In this white paper, we partner with RetailDive to share tips on how to build an effective email marketing campaign, thanks to strategies to stay relevant in an increasingly competitive email landscape. You’ll learn:

  • The importance of a solid sender reputation
  • Tips for creating an effective program from the ground-up
  • Ways to stand out in the inbox
  • Keys to measuring and optimizing your campaigns for greater success



BriteVerify email verification ensures that an email address actually exists in real-time


The #1 global data quality tool used by thousands of Salesforce admins


Insights and deliverability guidance from the only all-in-one email marketing solution

GridBuddy Cloud

Transform how you interact with your data through the versatility of grids.

Return Path

World-class deliverability applications to optimize email marketing programs

Trust Assessments

A revolutionary new solution for assessing Salesforce data quality


Validity for Email

Increase inbox placement and maximize subscriber reach with clean and actionable data

Validity for Data Management

Simplify data management with solutions that improve data quality and increase CRM adoption

Validity for Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time

DemandTools Elements Features

DemandTools Features

GridBuddy Connect Features

Everest Features

Everest Features