State of CRM Data Management 2020 Report

Every company wants to describe itself as data-driven, but in our latest reportwe reveal a startling disconnect. While 86 percent of participants say their CRM system is important or very important to achieving revenue objectives, fully half of the study’s participants rate their overall CRM data quality between very poor and neutral.  

Find out how high-performing companies are successfully leveraging CRM data quality and how you can do the same in The State of CRM Data Management 2020, presented in partnership with Demand MetricIn it, you’ll discover: 

  • How CRM data quality issues impact sales and marketing effectiveness, including lead conversion rates and the accuracy of sales forecasts and reports 
  • The role leadership plays in achieving reliable CRM data 
  • Whether a team-based, full-time approach to data management makes a difference 

 

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Products

BriteVerify

BriteVerify email verification ensures that an email address actually exists in real-time

DemandTools

The #1 global data quality tool used by thousands of Salesforce admins

Everest

Insights and deliverability guidance from the only all-in-one email marketing solution

GridBuddy Cloud

The most productive user experience in the Salesforce ecosystem

Return Path

World-class deliverability applications to optimize email marketing programs

Trust Assessments

A revolutionary new solution for assessing Salesforce data quality

250ok

Email deliverability, design, validation, DMARC, and analytics, all in one.

Solutions

Validity for Email

Increase inbox placement and maximize subscriber reach with clean and actionable data

Validity for Data Management

Simplify data management with solutions that improve data quality and increase CRM adoption

Validity for Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time