The Path to Data Enlightenment


Data is the key to emerging from the digital “Dark Ages” and cutting through the clutter to create trusted relationships with customers. But data alone isn’t enough.

You need the right data and the right insights to promote and protect your brand. In this report, we’ll show you how to achieve true Data Enlightenment by progressing through these stages:

• Awareness: You begin to utilize data to understand what’s truly happening in your email program and uncover previously unknown issues and challenges.
• Clarity: You leverage data to determine not only what is happening in your email program, but also how and why.
• Connection: You take your data analysis to the next level, identifying those unique insights that result in big opportunities.

Start your journey down the Path to Data Enlightenment.




BriteVerify email verification ensures that an email address actually exists in real-time


The #1 global data quality tool used by thousands of Salesforce admins


Insights and deliverability guidance from the only all-in-one email marketing solution

GridBuddy Cloud

Transform how you interact with your data through the versatility of grids.

Return Path

World-class deliverability applications to optimize email marketing programs

Trust Assessments

A revolutionary new solution for assessing Salesforce data quality


Validity for Email

Increase inbox placement and maximize subscriber reach with clean and actionable data

Validity for Data Management

Simplify data management with solutions that improve data quality and increase CRM adoption

Validity for Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time

DemandTools Elements Features

DemandTools Features

GridBuddy Connect Features

Everest Features

Everest Features