The Nonprofit's Guide to Email Marketing

TACTICS AND BENCHMARKS FOR NONPROFIT EMAIL MARKETERS

Email allows nonprofits quick, direct access to advocates making it an incredibly valuable channel. However, the opportunity of email is only available if your emails reach the inbox.

To give your messages the best chance of reaching the inbox and influencing your strongest advocates, we’ve put together The Nonprofit’s Guide to Email Marketing. In this report, we look at the tactics and performance of nonprofit email marketers, including:

• The opportunity and challenges of nonprofit email marketing
• Deliverability and engagement benchmarks of nonprofit senders
• Which platforms and devices advocates use to interact with nonprofit emails
• And more!

Products

BriteVerify

BriteVerify email verification ensures that an email address actually exists in real-time

DemandTools

The #1 global data quality tool used by thousands of Salesforce admins

Everest

Insights and deliverability guidance from the only all-in-one email marketing solution

GridBuddy Cloud

The most productive user experience in the Salesforce ecosystem

Return Path

World-class deliverability applications to optimize email marketing programs

Trust Assessments

A revolutionary new solution for assessing Salesforce data quality

250ok

Email deliverability, design, validation, DMARC, and analytics, all in one.

Solutions

Validity for Email

Increase inbox placement and maximize subscriber reach with clean and actionable data

Validity for Data Management

Simplify data management with solutions that improve data quality and increase CRM adoption

Validity for Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time