TACTICS AND BENCHMARKS FOR NONPROFIT EMAIL MARKETERS
Email allows nonprofits quick, direct access to advocates making it an incredibly valuable channel. However, the opportunity of email is only available if your emails reach the inbox.
To give your messages the best chance of reaching the inbox and influencing your strongest advocates, we’ve put together The Nonprofit’s Guide to Email Marketing. In this report, we look at the tactics and performance of nonprofit email marketers, including:
• The opportunity and challenges of nonprofit email marketing
• Deliverability and engagement benchmarks of nonprofit senders
• Which platforms and devices advocates use to interact with nonprofit emails
• And more!