The Art and Science of Subject Lines

The Best Keywords to Drive Email Opens

Subject lines are crucial for a successful email campaign. The copy you choose can make or break your campaign. But testing can be hard and time consuming, and deciding what to test can be overwhelming.

Take the guesswork out of subject line testing by looking at what keywords and headline types drove the highest open rates from over 3,000 of the world’s top brands. In our latest report, we highlight the impact subject lines have on conveying your brand, and why testing every campaign is crucial for success.

Read the report to discover:

• How subject lines can influence brand perception
• An answer to an age old subject line debate: does length matter?
• The subject line types and keywords that are most likely to drive subscriber engagement



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