The 2019 Hidden Metrics of Email Deliverability

Industry benchmarks for engagement based metrics

Email is still the leading marketing channel to reach customers, and its effectiveness is continuing to improve. To take advantage of the opportunity of email, marketers need to be focused on the experience they are providing for their subscribers.

By understanding, tracking, and improving email engagement, marketers will not only be able to boost their ROI, but it will also help them protect their email program. In our annual Hidden Metrics Benchmark, we uncover the benchmarks of seven engagement based metrics you should be tracking.

Download the report to learn:

• A detailed overview of seven hidden metrics broken out by industry
• The effects each metric has on your email program
• How subscriber engagement has changed compared to last year
• How you can optimize our email program for better results

Read the report to discover the metrics you are missing along with new ways to optimize your program.

Products

BriteVerify

BriteVerify email verification ensures that an email address actually exists in real-time

DemandTools

The #1 global data quality tool used by thousands of Salesforce admins

Everest

Insights and deliverability guidance from the only all-in-one email marketing solution

GridBuddy Cloud

The most productive user experience in the Salesforce ecosystem

Return Path

World-class deliverability applications to optimize email marketing programs

Trust Assessments

A revolutionary new solution for assessing Salesforce data quality

250ok

Email deliverability, design, validation, DMARC, and analytics, all in one.

Solutions

Validity for Email

Increase inbox placement and maximize subscriber reach with clean and actionable data

Validity for Data Management

Simplify data management with solutions that improve data quality and increase CRM adoption

Validity for Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time