A Quest for Data Quality Leads to Validity DemandTools

As a dominant player in providing commercial data and analytics for businesses of all sizes worldwide, our client has an ever-present awareness of data quality and knows that superior data standards are key to an organization’s success. The database their clients rely on to gain valuable business insights – a database that receives millions of updates per day – is a well-organized and optimized machine. But they found the management of their internal business data presented them with a different set of needs and challenges, calling for a new set of tools.

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