Data Quality: We can all agree it’s important. But are your expectations and assumptions about the quality of your CRM data aligned with reality?
Hear from Kate Adams, Senior Vice President of Marketing at Validity, and Olivia Hinkle, Senior Product Marketing Manager at Validity, as they share brand new, exclusive, hot-off-the-presses survey data exposing the reality of CRM data health for organizations around the world today.
You will get a sneak peek into the most comprehensive and recent data on:
- Why there’s a disconnect between your organization’s data quality expectations and reality
- The broader impact of your CRM data – not just on reporting and analytics, but on your go-to-market success, customer retention, and company culture as well
- The barriers to data management initiatives, how new and emerging technologies are widening the data quality gap, and how you can capture cross-department and leadership buy-in to improve your organization’s data quality
- How to establish a future-proof data management program that fuels accurate, unbiased business insights and creates competitive advantage for your organization