According to Return Path’s Consumer Network, 14% of promotional emails in Singapore were delivered to the spam folder, which is slightly more than the worldwide average of 87%. Q1, 2016 saw the best inbox placement rates for marketers with only 10% of email being classified as spam. Q3, 2015 was the worst with only 85% of emails reaching the inbox and the other 15% being sent to spam.
Getting into the Inbox Checklist
Email deliverability is important to your bottom line. But what do you need to do to start improving your inbox placement now?
If you want to improve your email deliverability, but aren’t sure where to start, use our Getting into the Inbox checklist. Check off every item on this list list to ensure your subscribers are seeing all of your emails in their inbox.