Sales and marketing alignment has never been more important. Teams everywhere are divided over missing assets, poor data, and an overall lack of communication. Misalignment can cause lost revenue, company infighting, and eventually lost talent. Be proactive in your sales and marketing communications. It’s hard work and it doesn’t happen overnight but it’s more important than any campaign you’re about to launch.
Consider downloading this list if any of this sounds familiar:
- A new asset is launched and the sales team has no idea
- Over-communication with a lead from duplicative marketing and sales efforts
- A missed lead because of confusion over the MQL SQL handoff
Download this list to achieve sales and marketing zen.