Did you know that 1 out of 3 business leaders don’t trust they are using reliable, clean data to help them make strategic decisions? And poor data quality is costing companies in more ways than one. When business decisions are misguided, businesses suffer fiscally, from a lack of trust among customers and employees, and from a damaged reputation. In order to turn things around, organizations need to invest time and resources into improving their CRM data quality.
Be Honest: How Clean is Your Salesforce Data?
No company is immune to poor data integrity. In this white paper from the data quality experts at Validity, you’ll discover:
- The impact of duplicate, incomplete, and missing data on your business objectives
- Who’s ultimately response for data quality
- What poor data quality really means
- How often you should consider cleaning your CRM data so you can be confident in the decisions you make
- Why data quality is mission-critical to your enterprise
