Guardians of the Email Universe

HOW TRUE EMAIL HEROES PROMOTE AND PROTECT THEIR BRANDS

Email professionals can’t leap tall buildings in a single bound. They aren’t shape-shifters or even mind-readers (although many wish they were). They’re just regular people like you and me. So why would we call an email marketer or email security professional a “hero”?

The answer is simple: in today’s world, countless businesses rely on email. Every email campaign has the power to impact the bottom line, so delivery failures can be devastating. And when it comes to security, a single data breach can destroy consumer trust.

In this guide, we share a few of these heroes’ stories, including:

  • How Cedar Fair uses ESP to increase customer engagement
  • How IHG uses x-ray vision to reduce complaints and increase security
  • How Publishers Clearing House uses captivating creative to increase click-throughs and conversions

Email heroes may not have the kind of superpowers that anchor blockbuster movie franchises, but what they do is nothing short of amazing.

Products

BriteVerify

BriteVerify email verification ensures that an email address actually exists in real-time

DemandTools

The #1 global data quality tool used by thousands of Salesforce admins

Everest

Insights and deliverability guidance from the only all-in-one email marketing solution

GridBuddy Cloud

The most productive user experience in the Salesforce ecosystem

Return Path

World-class deliverability applications to optimize email marketing programs

Trust Assessments

A revolutionary new solution for assessing Salesforce data quality

250ok

Email deliverability, design, validation, DMARC, and analytics, all in one.

Solutions

Validity for Email

Increase inbox placement and maximize subscriber reach with clean and actionable data

Validity for Data Management

Simplify data management with solutions that improve data quality and increase CRM adoption

Validity for Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time