Four Ways to Find Student Marketing Success with Data

Even though digital engagement with prospective students is critical to higher education institutions, a majority of schools haven’t invested in data quality, making their marketing simply unreliable and ineffective. While they face shrinking endowments and decreased enrollments, implementing new processes to collect the data they need can create issues like a tech learning curve and need for new security and procedural protocols. These challenges can make the ROI on better data feel like a gamble.

In this playbook, we’ll explore four ways higher education institutions can clean, organize, and use better data to create more effective, less expensive, and deeply personalized student marketing. Inside the playbook:

  • Optimizing and authenticating data to ensure data integrity
  • Using a personalized approach to stand out in the crowded competitive
  • The benefit of automated message triggers at key stages of the prospective student’s journey

Products

BriteVerify

BriteVerify email verification ensures that an email address actually exists in real-time

DemandTools

The #1 global data quality tool used by thousands of Salesforce admins

Everest

Insights and deliverability guidance from the only all-in-one email marketing solution

GridBuddy Cloud

The most productive user experience in the Salesforce ecosystem

Return Path

World-class deliverability applications to optimize email marketing programs

Trust Assessments

A revolutionary new solution for assessing Salesforce data quality

250ok

Email deliverability, design, validation, DMARC, and analytics, all in one.

Solutions

Validity for Email

Increase inbox placement and maximize subscriber reach with clean and actionable data

Validity for Data Management

Simplify data management with solutions that improve data quality and increase CRM adoption

Validity for Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time