Cheat sheet

Fact Sheet: ESP Connect

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A HOLISTIC VIEW OF EMAIL PERFORMANCE

ESP Connect extends your insight into key performance metrics by combining your deliverability metrics from Return Path with your ESP metrics.

In this download, we give an overview of our ESP Connect solution, which allows for integration between Return Path and Salesforce Marketing Cloud email data. Using ESP Connect, you can better understand the relationship between deliverability and the key performance metrics you care most about: delivered, opens, clicks, bounces, unsubscribes, conversions, and revenue.