The Fundamentals of Email Marketing

Email is one of the most effective marketing channels, with an average return of $42 dollars for every one dollar spent (DMA, 2019). You might think it’s effectiveness lies in its simplicity, after all, you just need to hit send and you are done, right?Wrong.  

Email is actually quite a complex marketing channel. There are a lot of things that could go wrong, and many problems that can go unnoticed unless you have access to the right data and know where to look.  

To help you take advantage of the email channel, we created—The Fundamentals of Email Marketing. This guide lays out the foundation of email marketing, giving you the insight you need to understand how email marketing works, including:  

  • What are spam filters and how do you pass them? 
  • How do you measure email success? 
  • How can you optimize your program to avoid the spam filter?  
  • And more!  

Download the eBook here!  

Products

BriteVerify

BriteVerify email verification ensures that an email address actually exists in real-time

DemandTools

The #1 global data quality tool used by thousands of satisfied Salesforce administrators

GridBuddy

The most productive user experience in the Salesforce ecosystem

Return Path

World-class deliverability and unique applications to optimize email marketing programs

Trust Assessments

A revolutionary new solution for assessing Salesforce data quality

Solutions

Validity for Email

Increase inbox placement and maximize subscriber reach with clean and actionable data

Validity for Data Management

Simplify data management with solutions that improve data quality and increase CRM adoption

Validity for Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time