Email Marketing Performance in 2017

STRATEGY AND EFFECTIVENESS OF EMAIL MARKETING IN 2017

Email offers a lot of value as a channel, yet it also requires significant effort from businesses to realize its full potential. To find out how the email channel is performing, Return Path, in partnership with Ascend2, fielded a survey of 88 B2B and B2C business leaders and marketing decision makers to get their perspective on the state of email. In this report—Email Marketing Performance—we share the opinions of these executives on topics including:

  • The most important objectives of an email marketing program
  • The most useful metrics for measuring performance
  • The most effective email marketing tactics for reaching objectives
  • And more!

Products

BriteVerify

BriteVerify email verification ensures that an email address actually exists in real-time

DemandTools

The #1 global data quality tool used by thousands of Salesforce admins

Everest

Insights and deliverability guidance from the only all-in-one email marketing solution

GridBuddy Cloud

The most productive user experience in the Salesforce ecosystem

Return Path

World-class deliverability applications to optimize email marketing programs

Trust Assessments

A revolutionary new solution for assessing Salesforce data quality

250ok

Email deliverability, design, validation, DMARC, and analytics, all in one.

Solutions

Validity for Email

Increase inbox placement and maximize subscriber reach with clean and actionable data

Validity for Data Management

Simplify data management with solutions that improve data quality and increase CRM adoption

Validity for Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time