Email Marketing Guide for LGPD

Learn best practices to make your email programs compatible with LGPD.

Brazil created the General Law for Personal Data Protection (LGPD, in the Portuguese acronym), which brings about an enormous change in paradigm, with respect to how personal data can be used or treated and clarifies the rights of the data owners and the responsibilities of those who use it. The law is already in force, but the penalties will not be applicable until August 2021 – don’t waste any time!

At Validity, we already help our clients design their email campaigns in compliance with GDPR and CCPA, so we are in an excellent position to share all lessons learned and best practices to make your email programs compatible with LGPD.

Download the guide to read more about Brazil’s LGPD!



BriteVerify email verification ensures that an email address actually exists in real-time


The #1 global data quality tool used by thousands of Salesforce admins


Insights and deliverability guidance from the only all-in-one email marketing solution

GridBuddy Cloud

Transform how you interact with your data through the versatility of grids.

Return Path

World-class deliverability applications to optimize email marketing programs

Trust Assessments

A revolutionary new solution for assessing Salesforce data quality


Validity for Email

Increase inbox placement and maximize subscriber reach with clean and actionable data

Validity for Data Management

Simplify data management with solutions that improve data quality and increase CRM adoption

Validity for Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time

DemandTools Elements Features

DemandTools Features

GridBuddy Connect Features

Everest Features

Everest Features