Learn best practices to make your email programs compatible with LGPD.
Brazil created the General Law for Personal Data Protection (LGPD, in the Portuguese acronym), which brings about an enormous change in paradigm, with respect to how personal data can be used or treated and clarifies the rights of the data owners and the responsibilities of those who use it. The law is already in force, but the penalties will not be applicable until August 2021 – don’t waste any time!
At Validity, we already help our clients design their email campaigns in compliance with GDPR and CCPA, so we are in an excellent position to share all lessons learned and best practices to make your email programs compatible with LGPD.
Download the guide to read more about Brazil’s LGPD!