Marketer's Field Guide to Gmail, Outlook.com, and Yahoo

Reach the inbox at Gmail, Outlook.com, and Yahoo

Gmail, Outlook.com, and Yahoo Mail have each developed unique spam filtering formulas to deliver the email their users want and protect them from malicious messages. However, these filters also end up blocking messages from legitimate marketers. On average, 20 percent of permission based email never reaches its intended destination—the inbox.

To reach the inboxes of the Gmail, Outlook and Yahoo users, it’s essential for marketers to have a thorough understanding of each mailbox provider.

Read the guide to discover:

  • How the world’s largest mailbox providers filter spam.
  • Different inbox productivity features and how they can affect your email marketing campaigns.
  • Which services each webmail provider has for marketers and how to sign-up for each one.
  • What Gmail, Outlook.com, and Yahoo require for authentication, DNS, and more.
  • Which mailbox provider has public whitelists and which ones use accreditation services.

Products

BriteVerify

BriteVerify email verification ensures that an email address actually exists in real-time

DemandTools

The #1 global data quality tool used by thousands of Salesforce admins

GridBuddy

The most productive user experience in the Salesforce ecosystem

Return Path

World-class deliverability applications to optimize email marketing programs

Trust Assessments

A revolutionary new solution for assessing Salesforce data quality

250ok

Email deliverability, design, validation, DMARC, and analytics, all in one.

Solutions

Validity for Email

Increase inbox placement and maximize subscriber reach with clean and actionable data

Validity for Data Management

Simplify data management with solutions that improve data quality and increase CRM adoption

Validity for Sales Productivity

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real-time