The Ultimate Email Deliverability Glossary

Separating the jargon from the gibberish

If you’re new to email and looking for a thorough primer or a marketing generalist looking for a quick refresher, this comprehensive reference will give you the foundation you need to navigate the complex world of email marketing.

Read to discover:

  • How to calculate Inbox Placement Rate
  • The technique used by some ISPs and Mailbox Providers to thwart spammers
  • Email authentication simplified
  • What Sender Reputation Data (SRD) is and what those feedback emails actually look like



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