This DMA research highlights some of the key practices, pitfalls and opportunities organisations have in terms of data quality.
Sponsored by Validity, the DMA UK investigated data quality and the three pillars that underpin it: compliance, correctness and completeness. This report provides a benchmark for your organisation’s data quality journey, flagging up opportunities for improvement, allowing you to understand customers better and improve your marketing strategy.
Download today for deep, actionable insights to keep your data compliant, correct and complete.
