What is a Seed?

What is a seed and why do email marketers need them?

There are several different elements that determine if your emails land in the inbox or the spam folder. Emails that are sent to the spam folder are invisible to subscribers and do not result in conversions. But how do you know which folder your emails are being delivered to? This is where seeds come in.

In this guide, you’ll learn all there is to know about seeds, including:

  • What is a seed
  • Why they are important
  • How they improve your email program
  • Why SmartSeeds are necessary to reach the next level with your email program
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