If you’re new to email and looking for a thorough primer or a marketing generalist looking for a quick refresher, this comprehensive reference will give you the foundation you need to navigate the complex world of email marketing.
Read to discover:
How to calculate Inbox Placement Rate
The technique used by some ISPs and Mailbox Providers to thwart spammers
Email authentication simplified
What Sender Reputation Data (SRD) is and what those feedback emails actually look like