When a new Eargo customer purchases the company’s revolutionary hearing aids, they are paired with a licensed hearing professional. Eargo’s hearing professionals work side-by-side with each customer to ensure they are comfortable acclimating to their device, to determine which of the device’s four Sound Programs are best-suited for hearing every moment of their day, and to provide tips and tricks around cleaning and caring for the hearing aids, a technological device, to extend their longevity. The hearing professionals are available via remote support to help customers answer any questions throughout their journey to better hearing health.
The brand was looking for new ways to continue developing more lasting customer relationships and brand advocates, which they hoped would lead to future referrals and additional purchases. They decided to launch an ongoing customer newsletter, which would give them an opportunity to keep customers engaged post-purchase, reinforce the value of their purchase, and deliver content that resonates with their audience.